Peech becomes the star of the WongValle showcase in Florence at Pitti Immagine Uomo 100
Milan, 10 June 2021 - Peech by Amedeo Piccione, in the fanatical days of Pitti Immagine Uomo 2021, will preview the showcase dedicated entirely to the WongValle Multi Store in Florence which, from September 2021, will become the official vendor in the city.
So at Via Delle Belle Donne 16, from 30 June to 3 July, you can visit the Peech Pop Up showcase, produced by the leading company VisualPlex, and designed and built personally by the Florentine architect and set designer Cosimo Bonciani.In his showcase design, Bonciani drew inspiration from the city of Florence, the eternal presence of which has led to the creation of a temporary “beyond time” with influences ranging from the Mannerists to metaphysics, to the surreal world of De Chirico and the city’s most glittering era: the Renaissance.
The intense colours of Mannerism, the study of Renaissance drapery and the metaphysical dislocation of the furnishings and the mannequins create a space to immerse yourself in and linger in time.
To best express the theme, the architect has chosen the energetic, sunny colour of orange, mixing very different
materials together to achieve a magical result, with carpeted floors, jersey drapes for the walls and diamond studded
panels. 1970s-style appliques have also been added to embellish and add character to the Peech living room area and,
lastly, Stupenda, one of the chairs designed by the architect Bonciani, which quietly transforms this space into a real
“fitting room” where the passer-by becomes spectator to the wizardry of time.
The two looks in the showcase, a mini dress and long plissé skirt, bring back the brand’s iconic print with hot
air balloons, revisited with new colour shades, matched with a beautiful pink sweatshirt bearing the brand’s new logo,
taken from the archive, from the first design created by Amedeo Piccione on the leather bracelets in the Peech
The Peech FW 21-22 collection will be on sale at WongValle from September 2021.